Laces ("we", "our", or "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our sneaker price tracking platform. We follow industry best practices and maintain SOC 2 Type II compliance for data security.
1. Information We Collect
Account Information
Email address (required for account creation)
Password (hashed, never stored in plain text)
Display name (optional)
Usage Data
Sneaker searches and watchlist items
Price alert configurations
Feature usage analytics (anonymized)
Technical Data
IP address (for security and fraud prevention)
Browser type and device information
Cookies and session identifiers
2. How We Use Your Information
Service Delivery
Provide price tracking, alerts, and personalized recommendations
Communication
Send price alerts, drop notifications, and important updates
Security
Detect fraud, prevent abuse, and maintain platform integrity
Improvement
Analyze usage patterns to improve our services
3. Information Sharing
We never sell your personal data.
Your information is not sold, rented, or traded to third parties for marketing purposes.
We may share information with:
Service Providers: Cloud hosting (Vercel), database (Supabase), email delivery (SendGrid)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger or acquisition (with notice)
4. Data Security
We implement enterprise-grade security measures:
256-bit TLS encryption in transit
AES-256 encryption at rest
SOC 2 Type II certified infrastructure
Regular security audits and penetration testing
Multi-factor authentication available
Automated threat detection and monitoring
5. Your Rights
You have the right to:
Access
Request a copy of your data
Portability
Export your data in a standard format
Deletion
Request deletion of your account and data
Opt-out
Unsubscribe from marketing communications
6. Cookies
We use cookies for:
Essential: Authentication and session management
Functional: Preferences and settings
Analytics: Usage patterns (anonymized via Vercel Analytics)
You can manage cookies through your browser settings.
7. Data Retention
Account data: Retained while account is active
Usage logs: 90 days
Security logs: 1 year
Deleted accounts: Data purged within 30 days
8. Contact Us
For privacy-related inquiries or to exercise your rights:
